I remember reading a few lines by Mahatma Gandhi- “Customers are the most important visitor on our premises, they are not dependent on us, we are dependent on them. They are not an interruption in our work. They are the purpose of it. They are not outsiders in our business. They are part of it. We are not doing them a favor by serving them. They are doing us a favor by giving us an opportunity to do so”. These lines impeccably presented us the ultimate truth, the ultimate strategy and the ultimate objective i.e. it is the consumer who can make or break any business. They hold the power, the power of reviews and the power to buy.